CHALLENGE: rolyinc. creative group was given the opportunity to redesign the Sound-X brand a line of
music instruments designed for kids and teenagers. A product sold nationally at major retailers such as ToysRus and Target.
EXECUTION: We wanted to give the brand an edgier look, to do we redesigned the logo and packaging
we were able to give Sound-X an entirely new look and appealing shelf presence. As part of the job we also had to design the surface of the hardware to stay consistent with the packaging.
CAMPAIGN: “POP SERIES” MEDIUMS: Print and music instruments