the almighty tweet

140 characters. That’s how long a tweet is. In some cases, it’s not even enough
space for a sentence. But don’t doubt for a second that a little tweet can pack a
big-time punch. In this case, size doesn’t matter.

Consider this: A tweet broke the news of Whitney Houston’s death 27 minutes
before any mainstream media did. And the entire political career of Rep. Anthony
Weiner (NY) came tumbling down after inadvertently tweeting a picture of his,
ahem, weiner. All on Twitter. All in 140 characters or less.

So what does this all mean for your business? For one, tweeting is an extremely
efficient and powerful way to communicate with your audience. The net that you
can cast on Twitter is, theoretically, as big as Twitter itself. You can connect to
anyone with an account. Can you imagine the reach?

On the flip side, instances of tweeting-gone-bad are hardly isolated. Businesses
and individuals from all around have felt major repercussions for tweets sent in
poor taste and beyond.

You might think Twitter and social media sites are tools for the youth, but you’d
be remiss if you put them in the hands of those individuals. The stake of your
reputation, and that if your business, is at stake. It’s important to treat it that way.

The good news?  The rolyinc. team specializes in Twitter strategies, and social
media in general. Call us today!